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Skincare 101
The five steps of a smart routine

Step 1
Cleanse
Removes oil, sunscreen, and buildup so everything after it can work. Morning and night.

Step 2
Exfoliate
A leave-on BHA, AHA, or PHA dissolves dead skin for smoother, clearer skin. Once a day or less.

Step 3
Treat
Serums and treatments target your main concern: vitamin C, niacinamide, retinol, or azelaic acid.

Step 4
Moisturize
Replenishes the barrier and seals in everything else. Match the texture to your skin type.

Step 5
Protect
Broad-spectrum SPF 30 or higher, every morning, all year. The step that protects every other step.
Layer thinnest to thickest
Apply watery toners and liquids first, then serums, then creams, and finish with sunscreen in the morning.
Introduce one product at a time
Wait about two weeks before adding something new so you know what your skin loves, and what it does not.
Give it time
Most results show in 4 to 12 weeks. Exfoliants work fastest; retinol and spot-fading take the longest.